In 1990, Bill and his son, Jeff, built Brandon Crossroads Bowl, a 40,000 square foot sports entertainment center. Our guests have made a tradition over the years as referring to the center as “BCB”. BCB dominated the Brandon league bowling market for over two decades by consistently delivering the highest bowling scores in the Tampa Bay area. For at least a decade it had the most league bowlers per lane in the state of Florida. It also led the market with its numerous youth programs and produced some of the top bowlers in the area to this day. BCB is also known for its friendly and service oriented staff, many of whom have worked at the center for well over a decade.

In 2008, the Boje family built The Alley at SouthShore. “The Alley” is a 42,000 square foot state of the art entertainment center in Riverview, Florida about ten miles South of BCB. This time Bill’s two daughters and son in law joined in the partnership. Cary White and Debbie Boje are not part of regular on site management. Debbie is a successful tax attorney and Cary is a prominent employee of Wells Fargo Bank. The Alley is an ultra-modern, high tech entertainment center. It boost’s the best and finest of everything and is a truly “must see” if your ever in the area.

Both Christy and Jeff work for the family’s Management Company that oversees management and operations at all three centers. Christy heads up both the financial and Human Resources departments and Jeff is the President and the head of operations. But what about Bill? Well, let us just say that Bill maintains his role as the Commander and Chief of everything and anything he chooses even as he approaches his 90th birthday.

bowling lanes


We offer:

  • Over 40,000 square feet of fun
  • 40 bowling lanes
  • Onsite BCB Pub and Grill
  • Private event space for parties
  • Arcade
  • Billiards
  • Professional on-site catering
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bowling area